Winemarket growth aided by cloud technology
Winemarket has gone through a process of bringing together it’s IT systems including it’s CRM, e-commerce and ERP systems. This consolidation has helped Winemarket achieve a 50% increase in sales.
Winemarket had a huge amount of success with their business model and in 2011 attracted the attention of Woolworths who proceeded to purchase the company. A Winemarket voucher is available here.
Woolworths has expanded it’s acquisitions in the wine arena in recent years with the acquisition of The Cellarmasters Group as well as Winemarket. This adds to existing profile which includes it’s most successful retail model, Dan Murphy’s.
The company is looking to achieve growth for shareholders in areas where the company believes it can achieve excellent growth. Cellarmasters is a business which has innovative brands and will be improved by Woolworth’s excellence at distribution.
The wine industry is a hugely congested and competitive market and the stakes are high. Woolworths and Coles are currently going through a process of acquiring any company that will give them a competitive edge in the wine market.